Sanrio is spending $240 million on a Hello Kitty movie

So that’s why Sanrio has been charging $8.99 for 50 cents’ worth of plastic with a cartoon cat face on it for the past 40 years: It’s been saving up for a blockbuster Hello Kitty movie. Deadline reports that the Japanese company is planning to produce and finance a feature film based on the adventures of its unsettlingly expressionless cat/little girl hybrid, with a budget of between $160 million and $240 million. That number includes advertising, which makes the whole thing sound slightly less bananas. (For comparison, Jurassic World cost a reported $150 million; it’s unclear based on the source whether that number includes P&A, but we’re 99.9 percent sure it doesn’t.) That’s…all we know about the purported movie. Will it be live action, CGI, or traditional animation? Will Hello Kitty have a mouth this time? Will anyone address how bizarre it is that Hello Kitty, herself a cat-girl, has a pet cat? Who are we to begrudge Hello and Charmmy Kitty their happiness, if that’s what they’re into? Advertisement Anyway, while there has never been a big-screen Hello Kitty movie, there have been several animated series starring Kitty and company, including Hello Kitty’s Paradise, Hello Kitty And Friends, and… Read full this story

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