As Jeffrey Katzenberg’s Quibi Races Toward Launch, Will a Changed World Help or Hurt?

Even in the best of times, Katzenberg and Meg Whitman’s $2  billion mobile video platform was a high-stakes gamble. Now, with the coronavirus pandemic turning the country upside down, they are about to find out whether the millions of potential users under quarantine are a subscriber-boosting blessing or a platform-derailing curse. They’re converting garages, dressing home offices like sets, even transforming their living rooms with stage lighting. The hosts of two dozen Quibi news shows are doing everything they can to ensure that they will be ready when Jeffrey Katzenberg and Meg Whitman launch their brazen $2 billion bet on the future of mobile entertainment April 6. The coronavirus pandemic has upended production on the slate of current events-driven shows, dubbed Daily Essentials, that Quibi is relying on for its debut. So producers are finding creative ways to proceed with filming. Tim Kash, who will host music show Pop5, has moved a scaled-down set into his garage, and Jimmy Mondal, the face of gaming show Speedrun who is now shooting from his living room, has been watching YouTube makeup tutorials so he can handle his own touch-ups. They’re all rushing to get the process in place to meet the deadline to… Read full this story

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