Ariston water heaters unveils new brand communication campaign

Kindly Share This Story:Ariston, the leading and most international brand in the Ariston Thermo Group, has premiered its global campaign, ‘The Ariston Comfort Challenge’ in Nigeria, which highlighted its global mission of-bringing sustainable comfort, even where it seems impossible to find. The campaign focused on ensuring thermal comfort could reach anywhere in the world. Through this mission, Ariston has donated a warm shelter to a group of scientists from the University of Copenhagen involved in climate change studies in the remote and icy Island of Disko, in Greenland (Arctic). Its Comfort Zone, an innovative modular home, was shipped to and assembled for the first time in Disko Island, Greenland. Disko Island is one of the coldest regions in the world and before this time, it proved near impossible for the scientists to stay on the island for more than a few days due to the harsh weather conditions. This unfriendly weather, which becomes even more hostile during the winter months and interrupts research work. Speaking during a virtual media parley held in Lagos recently, Mr. Gaurav Bisaria, the Director, Central Africa, Ariston Thermo Group, explained that a safe and sheltered house, heated and provided with hot water for the maximum… Read full this story

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