Save a few national peculiarities, colours evoke same emotions for people around the world

        People all over the world associate colours with emotions. In fact, people from different parts of the world often associate the same colours with the same emotions. This was the result of a detailed survey of 4,598 participants from 30 nations over six continents, carried out by an international research team. The study was published in the journal Psychological Science. “No similar study of this scope has ever been carried out,” said Dr Daniel Oberfeld-Twistel, member of the participating team at Johannes Gutenberg University Mainz (JGU). “It allowed us to obtain a comprehensive overview and establish that colour-emotion associations are surprisingly similar around the world.” Scientists report that the participants were asked to fill out an online questionnaire, which involved assigning up to 20 emotions to twelve different colour terms. The participants were also asked to specify the intensity with which they associated the colour term with the emotion. The researchers then calculated the national averages for the data and compared these with the worldwide average. “This revealed a significant global consensus,” summarised Oberfeld-Twistel.“For example, throughout the world, the colour of red is the only colour that is strongly associated with both a positive feeling –… Read full this story

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