World Television Day: What makes ‘idiot box’ so loved

        With plenty of movies and shows to binge-watch on OTT platforms, one may question the relevance of television now. But as we celebrate World Television Day today, we catch up with stars from the small screen who tell us what still makes the medium the most preferred one. While some believe it helps to entertain and educate the masses on a large scale, has filtered content and brings Indian households together, others say that the medium shouldn’t be looked down upon, but needs to keep up with new, relatable subjects and issues. Here’s what they have to say:Massy content, bigger reach: Actor Urvashi DholakiaI have been a part of the television industry for over three decades now, and the loyalty people have towards this medium is amazing! While it has an emotional connect with people, due to its massy content, the bigger advantage is the fact that television is available to not only people in big cities, but also to those in the tier-2, tier-3 cities who don’t have access to OTT devices. Hence television has, over the years, made a very strong impact content wise, and reach and viewership wise as well. Brings families closer:… Read full this story

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