Brands focus on consumer-connect amid Covid-19 pandemic

Covid-19 presented a big challenge to several brands and their messaging. People were forced to stay at home. ‘Walkaroo’ from VKC footwear was all about moving feet. But during the lockdown, the brand had two choices: Either fade into oblivion, or think out-of-the-box and hyper-engage with consumers. It picked the latter and created a digital […]

Brand Factory announces ‘Free Shopping Weekend’, launches integrated marketing campaign

Brand Factory, is back with its annual ‘Free Shopping Weekend’ (FSW) from 4 to 8 December. Customers can shop from over 200 plus original national and international brands.According to the company, this event offers the customers goods worth Rs 5,000 at Rs 2,000 only and returns the entire value in the form of free merchandise, […]

FDA Adds 4 Brands Of Hand Sanitizer To Growing Recall List

“These people admit to using it about 10 to 15 times a day,” says Dr. Steven Dudley, the director of the Arizona Poison and Drug Information Center. “2, 3, 4 days in a row, and then on that 4th or 5th day they’ve started to experience some vision impairment,” he says.

A new twist to Raksha Bandhan: Brands pay tribute to Covid-19 warriors

As Coronavirus continues its grip, this year’s Raksha Bandhan is seeing the festivities going digital, as a number of siblings have bought rakhis and gifts online. Not just that, with travel restrictions still not off completely across the country, video chats and con calls with family members have turned the festival virtual in a big […]

Humble THQ Bundle threatens to ruin the brand’s reputation (Updated)

But the move makes less sense from the Humble Bundle’s standpoint. The Bundle built a name for itself by promoting lesser-known, quality independent games that the creators believed in—games that deserved a wider audience than traditional set-price sales schemes or limited indie marketing budgets would allow. THQ may not be as strong as it once […]

BE Exclusive: How Youtube is a marketing favourite among motion picture companies?

As multiplex operators battle dwindling footfalls in theaters, motion pictures companies are relying on Google owned movie streaming platform – Youtube, now more than ever to drive movie watching. “Users on Youtube have a very high degree of engagement with Bollywood content, especially music and movie trailers. There is a degree of correlation between watch […]

The e-wallet story: Pictures might tell a story, but numbers instil life into it

Mobile wallet startup MobiKwik has been adding 10,000 merchants every day, since last November.“We have doubled in last seven months,” says Upasana Taku, cofounder of the Gurgaon-based firm, which claims to have 55 million users and over 1.5 million merchants. We have a field force of thousand people, each acquiring 10 merchants every day, claims […]

Blast from the past; as Pepsi comes back with ‘Swag’ this summer

At a time when cola majors seem to be pivoting slightly away from sweet fizzy beverages, PepsiCo’s doubling down on its millennial-focused strategy in India for its flagship cola brand. Pepsi’s latest campaign ‘Har ghoonth mein swag’ is targeted directly at people who, for starters, know the meaning of ‘swag’. “All companies need to evolve […]

HSBC’s profits slump 65% amid coronavirus downturn

Standard Chartered underlines Hong Hong commitment Pompeo criticises HSBC for backing HK security law HSBC to press on with 35,000 job cuts On Monday, Mr Quinn said that the bank will “accelerate implementation of the plans we announced in February” adding that “our operating environment has changed significantly since the start of the year.”

SOOCAS S3 Electric Shaver Hits US Market with Infinity Floating Tech

SHENZHEN, CHINA - Media OutReach - 3 August 2020 - China’s SOOCAS, a personal care appliance startup based in Shenzhen, has launched its first electric shaver S3 in the US market, following a big success in its domestic market. The product is featured by its IFT (Infinity Floating Technology), one of the most innovative technology in the personal care […]