Brands need superpower to balance consumer and advertising sentiment in post-lockdown world

The focus is now fast shifting from output to outcome. Going down this route has helped media brands get a much better understanding about themselves, their competition, the advertisers and the market as a whole. Its framework is so well defined that it helps the brand achieve its desired target, creating immense customer and recall […]

Branding Danh Mountain ginseng from Bac Giang

With its huge value and potential, the conservation of the ginseng requires a great deal of attention from both authorities and local people. Building a geographical indication for Danh Mountain ginseng is one of the latest endeavours by local authorities to preserve the valuable medicinal herb, contributing to building a brand and improving local socio-economic […]

Gabrielle Union flaunts summer body in sky blue bikini as she shows her ‘Soul Glow’ for relaunched Flawless By GU hair care brand

Behind the curtain: ‘I was coming off of years of back-to-back IVF treatments that left me with bald spots on my head,’ she explained to Refinery29 last month of the initial launch in 2017

High-end brands target mid, low-end market to offset revenue losses

According to Euromonitor, tea and coffee chains in Vietnam have revenue of $1 billion a year, but mid- and high-end chains only make up 15-20 percent. According to Euromonitor, tea and coffee chains in Vietnam have revenue of $1 billion a year, but mid- and high-end chains only make up 15-20 percent.

Proof of life: Photos emerge of stolen Van Gogh painting

“In some cases when art is stolen, the thieves get nervous, they can’t get rid of it or they think the police is on their tail so they destroy it,” he told The Associated Press in a telephone interview. “So these pictures show that we are dealing with professionals. So the painting is still alive, […]

Instagram shadowban: What does it mean for Tacha and her brand?

Is Tacha’s account indeed shadowbanned? Literally, when an account is shadowbanned, the pictures attached with a hashtag from the account will not show up in the hashtag feeds when searched by someone not following the shadowbanned account. But, in Tacha’s case, it was discovered that her hashtags are still showing in the feeds.

Brands Hatch BTCC: Cammish wins after Butcher’s puncture

The interlude set up a three-lap dash to the finish, but the cars had hardly got going again before Cammish was diving up the inside of Butcher into Druids, with plumes of smoke from the left-front of the Ford indicating the drama that had hit the Scot, who also went off in Saturday’s FP1 session […]

‘Brand’ new hope, positivity in the post-Covid-19 era!

There’s no doubt that 2020 has been all about being on ‘stay-at-home’ mode. But now, as India starts to gradually unlock itself, a number of brands are infusing their new ad films with positive messages of restarting lives and stepping out of homes, even as the dark clouds of Covid-19 continue to hover around.

Brand New Beverly Hills Estate Offers Tranquility And Views

Address: 1251 Shadow Hill Way, Beverly Hills, California Price: $19,999,000 Square Feet: 9000 Bedrooms: 5 Bathrooms: 5 Full and 2 Half Baths Built: 2017 Features: This newly-constructed home in the heart of Beverly Hills is a triumph of style and design, showcasing 270 degree views from Downtown to the ocean. Located at the end of […]

Mum gets her greasy oven grills gleaming again using £1.99 product & people reckon it looks brand new

Mum-of-22 Sue Radford improves her already impressive garden even more with furniture set and Aldi pizza oven – and the entire family is tucking in